Social Media Balancing Act


Strategically planned social media can be a business’s best friend. Advertising is crucial to the success of a business, but why start with a billboard when you can spend a few minutes a day posting to social media and connecting with your audience?

This is not something that happens over night. You have to learn what form of social media your audience uses, when they check it and what will catch their eye.

What Medium-

  • Most people have a Facebook account. Unfortunately, Facebook holds a lot of power over business pages, only showing a percent of your audience your posts.

(Did you know? Zuckerberg’s 25% stake made more money than all of Walmart last year, according to this article.)

  • Instagram is a great source if you are selling something that captures people’s attention, or have a service that photographs well.

(Did you know? Instagram reached 10,000 users only hours after going live after being purchased by Facebook for $1 billion)

  • News sources tend to go over well on Twitter if you tweet frequently to grab people as they quickly scroll.

(Did you know? The idea for Twitter came about at a playground over burritos with friends, according to this article, so don’t discount your Moe’s meals with friends!)

Time management-

No matter how convenient it is for you, if you post while none of your consumers are online, you might as well be talking to the wall. Make sure to post while your target market is browsing the web. For the general work force this is early in the morning, or the evening after work. For college students, the times vary, but think lunch, afternoon breaks and night time.

Eye catching-

Posting straight text or busy pictures is the best way to ensure that someone will scroll right past you. Make sure that everything you post is unique and colorful. This is valid for any business anywhere from a maid service to a fashion blogger.

Social media is a tricky combination of math and artistry that, if done well, can exponentially grow your success.

Native Advertising

lauren allen native advertising

Native advertising is a relatively new, well hidden, form of advertising. People have gotten smart to the ways of banner ads and pop-up ads, so having advertisers hidden behind the scenes gives them the advantage.

You have probably seen native advertising sneak in while scrolling through social media with a post that looks normal, but is secretly a paid advertisement.  This also includes the first few listings on the 100 billion Google searches that happen a month.

“One of the greatest areas of revenue experimentation now involves website content that is paid for by commercial advertisers,” Amy Mitchell said in her Pew Research Center article.

I personally feel like this is the best form of advertising that a blogger can take on. If done well it can make advertising entertaining and intriguing.

For fashion bloggers,  like myself, this typically involves a company sending the blogger an item to wear, and then blog about it. Doing this allows the readers to see the items being used (hopefully) in someones real life rather than just on a mannequin on a retail site.

Last year, $2.85 billion were spent on native advertising after only being popular for a year, Mitchell said.

This is something I would recommend to any blogger as a way to make an income on their website without bombarding their readers with classic advertising techniques.

One request that I do have, though, is that you only promote businesses and items that you truly believe in and use. There is enough spam and lies in our world already, please don’t add anymore. Be someone that your readers can trust!

Now, go out and turn your point into a purpose!