BuzzFeed Business

When thinking about what your business is going to be, do you imagine success only comes from publishing serious information that people need to know?

Well then you have obviously never heard of BuzzFeed!

According to the New York Times, BuzzFeed’s cat videos and food quizzes bring in 150 million monthly viewers! So, don’t think you have to spend your life writing about politics to becomes a media entrepreneur.

This success does not come cheap. The business recently recieved $50 million to expand into new areas of media like an incubator for new businesses, like in this blog post, BuzzFeed motion pictures and new technology.

Something to take away from the success of this company is to never get too comfortable where you are. That keeps you flat lined, but trying new things can allow you to sky rocket.

It is also important to think about location. BuzzFeed had a big decision to make about whether to stay in the expensive city of Manhattan, or somewhere more reasonably prices.

“Buzzfeed is headquartered in New York City— besides the fact that all of its principals and its founding investors, Lerer-Hippeau, are based here,” said captialnewyork.com.

This is an important lesson in staying true to yourself, but not getting stuck in a rut.

 

Social Media Balancing Act

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Strategically planned social media can be a business’s best friend. Advertising is crucial to the success of a business, but why start with a billboard when you can spend a few minutes a day posting to social media and connecting with your audience?

This is not something that happens over night. You have to learn what form of social media your audience uses, when they check it and what will catch their eye.

What Medium-

  • Most people have a Facebook account. Unfortunately, Facebook holds a lot of power over business pages, only showing a percent of your audience your posts.

(Did you know? Zuckerberg’s 25% stake made more money than all of Walmart last year, according to this article.)

  • Instagram is a great source if you are selling something that captures people’s attention, or have a service that photographs well.

(Did you know? Instagram reached 10,000 users only hours after going live after being purchased by Facebook for $1 billion)

  • News sources tend to go over well on Twitter if you tweet frequently to grab people as they quickly scroll.

(Did you know? The idea for Twitter came about at a playground over burritos with friends, according to this article, so don’t discount your Moe’s meals with friends!)

Time management-

No matter how convenient it is for you, if you post while none of your consumers are online, you might as well be talking to the wall. Make sure to post while your target market is browsing the web. For the general work force this is early in the morning, or the evening after work. For college students, the times vary, but think lunch, afternoon breaks and night time.

Eye catching-

Posting straight text or busy pictures is the best way to ensure that someone will scroll right past you. Make sure that everything you post is unique and colorful. This is valid for any business anywhere from a maid service to a fashion blogger.

Social media is a tricky combination of math and artistry that, if done well, can exponentially grow your success.

Awesome Inc.

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Watching people talk about their life passions is a passion of mine. Seeing their faces light up, and their body language come alive with excitement is usually even more intriguing than whatever they are talking about. Nick Such is an exception to this rule because Awesome Inc. is just as cool as he is.

Such is the director of Awesome Inc. U, a division of Awesome Inc. that teaches people 9 years old and up how to code software. The business opened its doors six years ago out of the Entrepreneurship club at the University of Kentucky.

Awesome Inc. is an incubator for other start-up companies that need a little bit of help before they are ready to walk on their own. They provide mentors that have the experience and connections that a new business needs to succeed.

Since childhood Such showed interest in being an entrepreneur by moving lawns and doing computer repair work. Since then he has started many businesses. Some of them blossomed, and some of them failed (as Such admitted himself).

The important thing to note is that every business that didn’t work only brought him closer to the successful business, Awesome Inc. U.

They have really defined the dot in their .com by keeping a specific business focus and not straying from that.

“I believe in being able to create the things we consume,” Such said. This is the perfect explanation as to why coding is so important.

A great way to save money when starting a business is to learn the basics of of website creation and social media.

One business I know personally that succeeded after starting in an incubator is Student Maid, a cleaning company in Gainesville, Fl. started by Kristen Hadeed (see her Ted Talk here). Hadeed has expanded the business from a small cleaning business to a motivational speaking career.

Another great success story is HERE on forbes.com on the founder of Instragram and how he had the opportunity to work for Facebook before starting his own business.

Some can even become famous without even trying like Nate Silver in this article. He simple did what he does best, and guessed the election better than anyone else in the world

Some of the best businesses have started with only a simple idea and a goal in mind, even if that was not the end goal. It’s okay to ask for help when you need it, and to soar when your business is ready.

Native Advertising

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Native advertising is a relatively new, well hidden, form of advertising. People have gotten smart to the ways of banner ads and pop-up ads, so having advertisers hidden behind the scenes gives them the advantage.

You have probably seen native advertising sneak in while scrolling through social media with a post that looks normal, but is secretly a paid advertisement.  This also includes the first few listings on the 100 billion Google searches that happen a month.

“One of the greatest areas of revenue experimentation now involves website content that is paid for by commercial advertisers,” Amy Mitchell said in her Pew Research Center article.

I personally feel like this is the best form of advertising that a blogger can take on. If done well it can make advertising entertaining and intriguing.

For fashion bloggers,  like myself, this typically involves a company sending the blogger an item to wear, and then blog about it. Doing this allows the readers to see the items being used (hopefully) in someones real life rather than just on a mannequin on a retail site.

Last year, $2.85 billion were spent on native advertising after only being popular for a year, Mitchell said.

This is something I would recommend to any blogger as a way to make an income on their website without bombarding their readers with classic advertising techniques.

One request that I do have, though, is that you only promote businesses and items that you truly believe in and use. There is enough spam and lies in our world already, please don’t add anymore. Be someone that your readers can trust!

Now, go out and turn your point into a purpose!

Finding your Niche

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As many people know, newspapers are cringing at the sights of the ever-growing and powerful bloggersphere. It is becoming increasingly evident that people don’t want to be overwhelmed with news stories that they aren’t interested in. They simply want to be able to go to one site that they know will give them the information they want.

This is why I suggest that you, as a business owner, focus on finding the dot to your .com. If you have a specific niche then it will be easy to draw in the best audience and then the best advertisers.

Although making money should never be the drive behind a business, there is advertising money to be made for startups and bloggers who are able to bring steady traffic to their websites according to Mark Briggs in his book, Entrepreneurial Journalism.

Another thing that seems to be bringing bloggers to the forefront of the media race is their personable persona. “New media sees news as a conversation, not a lecture,” briggs said. People do not want to be talked to, they want to be involved in the conversation.

All of that being said, newspapers have recently seen a push of support from people with deep pockets according to this NY Times article. This could mean an upswing of newspaper popularity is on the way, or just that some people are not ready for print journalism to head towards the light quite yet.

This article from the Center For the Digital Future does point out that people are getting overwhelmed with options with the amount of options are available to them. That is why you have to work to be the best in your industry to stand out in the crowd.

Now, go out and turn your point into a purpose!

Why I am Here.

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Although I am not a wealthy and successful business person yet, I am hardworking, focused and determined to succeed. That is why I am here to help all of you work towards your goals as I work towards mine.

I have had a fashion blog on laurenallen.com for over three years now. Having that, along with a fashion stylist business, has pushed me to really start learning the art of being an entrepreneur. In my spare time I enjoy reading books about how to be successful, being an entrepreneur and specifically books about successful people in the fashion industry.

After reading these book I am always inspired to share what I have just learned, which is why I am here right now. I want to share my knowledge with anyone that will listen.

My intention for this blog is to share books, articles, and success stories from other entrepreneurs.

Mostly this will be general business, but fashion will appear periodically.

I want to help you find the dot in your .com. The exact point to your business that you will use as the rungs on your ladder to success.