Social Media Balancing Act

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Strategically planned social media can be a business’s best friend. Advertising is crucial to the success of a business, but why start with a billboard when you can spend a few minutes a day posting to social media and connecting with your audience?

This is not something that happens over night. You have to learn what form of social media your audience uses, when they check it and what will catch their eye.

What Medium-

  • Most people have a Facebook account. Unfortunately, Facebook holds a lot of power over business pages, only showing a percent of your audience your posts.

(Did you know? Zuckerberg’s 25% stake made more money than all of Walmart last year, according to this article.)

  • Instagram is a great source if you are selling something that captures people’s attention, or have a service that photographs well.

(Did you know? Instagram reached 10,000 users only hours after going live after being purchased by Facebook for $1 billion)

  • News sources tend to go over well on Twitter if you tweet frequently to grab people as they quickly scroll.

(Did you know? The idea for Twitter came about at a playground over burritos with friends, according to this article, so don’t discount your Moe’s meals with friends!)

Time management-

No matter how convenient it is for you, if you post while none of your consumers are online, you might as well be talking to the wall. Make sure to post while your target market is browsing the web. For the general work force this is early in the morning, or the evening after work. For college students, the times vary, but think lunch, afternoon breaks and night time.

Eye catching-

Posting straight text or busy pictures is the best way to ensure that someone will scroll right past you. Make sure that everything you post is unique and colorful. This is valid for any business anywhere from a maid service to a fashion blogger.

Social media is a tricky combination of math and artistry that, if done well, can exponentially grow your success.

Finding your Niche

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As many people know, newspapers are cringing at the sights of the ever-growing and powerful bloggersphere. It is becoming increasingly evident that people don’t want to be overwhelmed with news stories that they aren’t interested in. They simply want to be able to go to one site that they know will give them the information they want.

This is why I suggest that you, as a business owner, focus on finding the dot to your .com. If you have a specific niche then it will be easy to draw in the best audience and then the best advertisers.

Although making money should never be the drive behind a business, there is advertising money to be made for startups and bloggers who are able to bring steady traffic to their websites according to Mark Briggs in his book, Entrepreneurial Journalism.

Another thing that seems to be bringing bloggers to the forefront of the media race is their personable persona. “New media sees news as a conversation, not a lecture,” briggs said. People do not want to be talked to, they want to be involved in the conversation.

All of that being said, newspapers have recently seen a push of support from people with deep pockets according to this NY Times article. This could mean an upswing of newspaper popularity is on the way, or just that some people are not ready for print journalism to head towards the light quite yet.

This article from the Center For the Digital Future does point out that people are getting overwhelmed with options with the amount of options are available to them. That is why you have to work to be the best in your industry to stand out in the crowd.

Now, go out and turn your point into a purpose!